The other night my brother texted me on his way back from work for the evening. He was telling me about how he had to transfer from train to bus due to a police directive. Apparently something was wrong in the area and they had to shut down the train station by his apartment. The Chicago Transit Authority does not exactly have the most efficient image, so he was grumbling about what was going on. He asked if I could check it out for him, so I checked the local Chicago news network websites and realized that it was the result of a potential hostage situation. But this was all of the information that the networks were giving and it was updated over an hour ago. At this time last year, I would’ve stopped there and given my brother that information hoping for the best. Now that I am a social media connoisseur, that was not enough. I headed straight to Twitter to do some further investigation and found pictures of the building where the criminal was barricaded, pictures of the police blockade, updates of shots heard and several videos of armored trucks and SWAT officers. I got to send a lot more information to my brother on the situation, and he got to inform everyone else on the bus with him what was really happening! He said everyone wasn’t nearly as pissed off about the minor travel inconvenience when they understood the situation. I like to think my social media savvy saved that bus driver an extra headache from listening to a bunch of whiny Chicagoans.
While that is a minor victory for social media in a world constantly reaping the benefits of the new forms of communication, it represented something significant for me. The range of possibilities created by social web interaction is reminiscent of many other communication breakthroughs throughout history. The written word is argued to be one of the greatest human inventions ever. At many stages of development and advancement, breakthroughs in communication were driving forces behind the development. The printing press allowed for mass production of certain ideas. The telegraph allowed for information to be transferred immediately. Telephones made this feat more efficient. The ability to communicate and share ideas has significantly impacted scientific advancements. Prior to this class I didn’t consider social media the next step in the evolution of communication, now I know it has to be.
The approach that was stressed in this class was one of thoughtful consideration of all consequences of the current technology. This included the Good, the Bad and the Ugly but also the inspiring. Although the focus of the class was the impact of social media in the current business world, it developed into nearly a philosophy/psychology class for me. Through the thoughtful discussions in class and the necessity of reflecting back on that discussion in this blog, I learned as much about the human condition as I did by reading some of the great classics of the 20th century in one of my other classes (hope that other professor isn’t a subscriber to this blog). What better way is there to understand the inner workings of man than by investigating how one interacts with another?
My focus on the existential exploits of social media may be exaggerated because of the 15-page paper I spent writing all of yesterday, but many of my activities in life are viewed through the lens of what I’m studying. As a mathematics major one of my other major takeaways is the statistical implications of large social networks. In the past it was necessary to collect data for small subsets of populations and then project that analysis onto the rest of the population. With the social networks of each niche, it is possible to analyze data for entire demographics with enough size to represent a true population sample!
There will always be people who quickly dismiss the development of new technology as a fad. There will always be those people who tweet out whatever comes to their mind, like what color socks they are wearing that day (friend tweeted pic of Christmas socks…pretty cool socks but still). Perhaps the most interesting thing I found about social media? These people are the extremes. They will always be there and are vital to testing the limits of a technology. But the actual social media landscape is shaped by the common user. Social media cannot survive without users and that is key. Facebook may be selling our information to large corporations, but it is within the users hands to decide if this is truly how they want social media to develop. If we don’t like something, stop using it. The social network without social activity is useless. From a users standpoint it is empowering to know that unless we are benefiting from using the site we won’t use it, thus forcing creators to cater to the general users wishes. While in certain instances we may not know exactly what is best for us (i.e. Facebook newsfeed) in general our desires create a better product. The future is ripe with possibilities, but as supremely social beings, we can only benefit from increased interaction…right?
















